FROM SEO TO GEO: DOMINATE GOOGLE AND GENERATIVE AI ENGINES
This is the challenge that our SEO – GEO experts set for themselves, for our local, national or international clients. A challenge that is all the more complex as natural referencing now evolves at the intersection of Google and generative AI (Gémini, ChatGPT, Perplexity, Mistral, Groq, Antropic, etc.).
Because today, it is no longer just about being visible on the first page of Google, but also in the responses produced by artificial intelligence, which redesigns information and purchasing paths every day.
A matter for virtuosos, since SEO and now GEO (Generative Engine Optimization) mobilize cutting-edge and complementary skills: strategy, writing, technique... and detailed understanding of how AI works. A constant battle, facing the followers of bad practices (“black hat”) who promise ephemeral miracles but leave behind invisible or discredited marks.
A permanent questioning, because the rules are constantly changing: those of search engines, but now also those of LLMs which are rewriting the information and purchasing paths.
The arrival of the agentic web is reshuffling the cards for online visibility. From now on, it is no longer just your prospects who explore your content, but also intelligent agents capable of analyzing, filtering, choosing... and sometimes even buying for you. These new intermediaries, driven by AI, are becoming essential in the information and conversion journey.
To exist in this ecosystem, it is no longer enough to seduce Google: we must also convince machines that read (very) quickly and (very) well. Content structuring, GEO optimization (Generative Engine Optimization), digital authority (E-E-A-T)… Rigor becomes a weapon, improvisation a risk.
In summary: your content must appeal to humans… and be perfectly digestible for AI. A balancing act, a matter for experts.
SEO: FIRSTCOM APPROACH AND METHOD
At FIRSTCOM, SEO is a serious matter, which is not considered as a “one shot”, but over the long term. We favor a global approach that includes audit and analysis, strategy, technique, writing and UX.
01
AUDIT AND ANALYSIS
Once your objectives (reasonable and serious) have been defined, we audit your website from all angles: strengths, weaknesses, current performance... but also presence in generative AI (LLM).
We identify your market opportunities and analyze your competitors, their strategies, etc. in order to identify strong points and blind spots to exploit.
02
DEFINITION OF AN SEO – GEO STRATEGY
The objective: to make your brand visible, understandable and cited both by Google and by artificial intelligence.
The work is no longer limited to a few well-placed keywords: it is about orchestrating a technical, semantic and strategic whole where everything counts.
Site performance, architecture, tags, structured data: the basis.
Smooth and engaging user experience: essential.
Content optimized for SEO and GEO writing designed for LLMs: with self-supporting blocks, structured content and intelligent reuse logic.
Add to this a controlled authority (netlinking, citations, mentions), and a protean presence on all platforms - engines, social networks, forums, media, blogs, conversational spaces...
Result: a global, technical and editorial system at the same time. Demanding, certainly. But terribly effective. Even AIs end up talking about you.
03
APPLICATION & CONTINUOUS OPTIMIZATION
SEO – GEO is a daily job. It requires constant monitoring, regular technical and editorial optimizations... and continuous adaptation to changes in engines and AI.
We offer an annual collaboration, based on regular monitoring: several audits, positioning analyses, tests, corrections, improvements. In short: a demanding and continuous mechanism, designed to ensure visibility on Google and credibility in the AI responses.