CARVING THE WORDS, CARVING THE IDEA
On your website, on your social networks, in your print media... content is the gateway for your customers to your business.
C’est par lui que se transmet votre histoire vos valeurs, que s’instaure votre réputation ou que se comprend votre offre ou votre produit.
Hence the importance of choosing the right words, polishing them, pampering them so that they most accurately describe your business.
Hence the importance of favoring a sharp pen over the artificial comfort of a ChatGPT.
STORY-TELLING, AT THE SOURCE OF YOUR COMMUNICATION
01
Aggregate, convince, build loyalty, connect…
Good words in the service of good story-telling will allow your brand to establish a privileged relationship with your customers, a relationship of trust and long-term.
Who would wear Nike without the story of self-improvement, accomplishment and the rage to win underlying all of the brand's communications?
Who would dare to drink Red Bull if this famous drink did not convey its values of adrenaline, daring and fun?
At Firstcom, we strive to draw out the essential marrow of your story and your values, to tell you better.
02
Brand content, and your brand becomes media
Whether informative, offbeat, expert or political, the creation and distribution of branded editorial content allows you to speak directly to your prospects and customers.
Your (good) words, your positions, your voice, make you recognizable, different, desirable.
They establish your authority, make a reference in your sector of activity.
Broadcast on the right channels, they can go viral and generate a loyal and grateful community around you.
03
Everyday good words
Beyond storytelling, brand content, or brand platforms and all the complicated words of communicators, simple words remain your daily partners: from writing a website to a listing on Amazon, your products, services, their benefits, their technologies must be distinctly described.