DRIVE BY DIGITAL DATA
Optimize decision-making through digital data analysis.
More simply: relying on numerical truths VS a wet finger?
YOUR DIGITAL ACTIVITY, ANALYSIS TOOLS AND WEBMARKETING PLATFORMS ARE FULL OF A VALUABLE ASSET: DATA.
And this data, if it is well collected, analyzed and used, will not only allow you to guide your business strategy but also to generate more leads, more awareness, more sales.
A website, an app, an SEA or social media campaign, etc., there are hundreds, thousands of pieces of information at your fingertips about your customers, your prospects, your fans that it would be irresponsible not to understand and exploit in order to perform better.
WHO ARE YOUR TARGETS AND HOW DO THEY BEHAVIOR?
HOW DID THEY FIND YOU?
WHAT ARE THEIR OTHER INTERESTS?
WHAT PRODUCTS APPEAL THEM?
WHAT MESSAGES ARE THEY SENSITIVE TO?
HOW MANY TIMES DO THEY COME BEFORE TAKING ACTION?
Without forgetting the different web marketing platforms which can analyze queries linked to your sector of activity on the web, but also the performance of your competitors... All elements which facilitate and optimize strategic decision-making.
ANALYZING DIGITAL DATA NEVER REQUIRES SEVERAL EXPERTISE, WHICH FIRSTCOM PROJECT MANAGERS HAVE AT THE KEYBOARD:
- The GDPR, the sworn enemy of the data analyst, which regulates the processing of personal data.
- Web marketing analysis tools and platforms available on the market.
- The creation of an adequate tagging plan, and the connection to the different APIs.
- The solidification, sorting and formatting of this data, in the form of Excel spreadsheets or personalized dashboards.
- Finally, analysis of the available data and, if necessary, strategic decision support.