YOUR GROWTH STARTS HERE
Here is where your targets are.
Nerves of the war for digital growth, essential complements to an SEO-GEO strategy, acquisition campaigns allow you to seek business in the right place, at the right time, from the right people.
ARE YOUR TARGETS ACTIVELY SEARCHING FOR YOU ON GOOGLE, AMAZON... OR GPT CHAT? ARE THEY FANS OF FACEBOOK (BOOMER!) OR TIKTOK? ARE THEY LOOKING ON PINTEREST OR ON LINKEDIN?
Managing acquisition campaigns is:
- a serious matter , which is not just about communicating your AmEx number to Google or Facebook.
- a matter of experts , media experts and their potential, but also fine strategists.
- a rigorous affair , where an invested penny is tracked to find out how it prospers and how much it returns.
In short, managing acquisition campaigns is not easy.
Focused on ROI, Firstcom experts will offer you a tailor-made media mix and cutting-edge mechanics calibrated to achieve your growth objectives.
ACQUISITION CAMPAIGNS, THE FIRSTCOM METHOD
01
Study your pedigree
Our experts look at your business, your offers, your targets, your acquisition channels and your existing digital tools.
02
Set goals
You tell us your objectives: is it about gaining customers or gaining fans?
Should you bring the Internet user to a point of sale (web-to-store) or encourage them to take out their bank card on your website?
03
The campaign strategy
A key step. Determining the campaign of course includes the choice of media: Google and Meta of course, Bing why not, but also Amazon, Linkedin, Pinterest, Tik Tok... At this stage it is also about planning the mechanics of the campaign, determining the messages and visuals, planning the monitoring tools, but also optimizing your landing page: Creation of a specific landing page, optimization of an existing form, UI redesign of your site... your campaign landing page must be a real "click push" “!”
04
The campaign
There are those who let robots do their job, and others. At Firstcom, we monitor the performance of our campaigns on a daily basis, to adjust, optimize, transform if necessary, in short, to be as close as possible to the promised performance.
And of course, wherever possible, you can monitor your campaign performance live and transparently using a dedicated dashboard.
05
The end of the campaign
Time for balance sheets, accounts, statistics and Excel tables. We take stock of this campaign and the benefits observed, in terms of volumes and qualities.
WHAT AFTER?
OFTEN, AS YOU ARE HAPPY, WE CONTINUE!
ACQUISITION FOR NETWORKS (FRANCHISE, CONCESSION, LICENSES, etc.)
Brand Marketing Directors know this: managing acquisition campaigns for independent points of sale is difficult, both from a logistical point of view (managing budgets, visuals, etc.) as well as from a legal point of view (beware of catchment areas!) or practical (what do you do when each point of sale wants tailor-made products?).
As an old hand when it comes to organized retail network issues, Firstcom deploys practical and intuitive enrollment, management and monitoring tools to help automate your point of sale acquisition campaigns as much as possible.