Press relations and community management: credibility that has become strategic
Press relations and community management.
One was (almost) considered the oldest profession in the world.
The other claimed the freshness and confidence of the newcomers.
Press relations and community management have more than one thing in common:
They ensure your visibility and notoriety, disseminate your storytelling, share a controlled version of your image, establish the presence of your company among your targets and — last but not least — indirectly generate business for your brand.
But today, their role goes much further. For Google and for generative AI (LLM), presence in the press and on networks is a signal of credibility and authority.
A brand cited in recognized media, used on networks, discussed by a community, etc. will automatically have more weight in Google results and in the responses produced by ChatGPT, Gemini, Mistral, Perplexity & co.
The previously tenuous boundaries between PR and community management are blurring, even if 56% of French people get their information via social networks (62% for those under 25)*. From now on, Le Monde is displayed on X (Twitter) and Nabilla is on the 8 p.m.
Your business must adapt its message and appear everywhere.
On YouTube and in Le Monde.
At 8 p.m. and on Meta.
IN SHORT, PR AND COMMUNITY MANAGEMENT ARE INDISOCIABLE, AND THEIR ROLE GOES BEYOND COMMUNICATION
01
COMMUNITY MANAGEMENT: LOYALTY, COMMITMENT, CREDIBILITY
The Community Manager promotes your brand/company on the social networks frequented by your targets, relays your news and leads a community of “fans” who interact directly with you.
Community management is a long-term action: it engages your audience, builds loyalty with a well-thought-out editorial strategy... and builds awareness signals taken into account by search engines and AI.
02
PRESS RELATIONS: POWER, VISIBILITY, AUTHORITY
The press officer no longer works at the fax machine, but remains responsible for the media coverage of your brand and your products.
He/she transforms your news into clear, attractive and visible information. Its relationships with journalists give your brand the legitimacy and authority sought by the engines… and now by LLMs.
At Firstcom, Community management and Press Relations are no longer just complementary: they are part of a powerful brand strategy, designed for your visibility in the media, on networks, and in AI.
SHALL WE HAVE A WHATSAPP?
*Source: ARCOM and BVA Xsight survey