Digital agency in Marseille: how to choose it?

In today's digital world, businesses in Marseille, Aix and elsewhere must collaborate with digital agencies to remain competitive.

Whether you are a start-up looking to establish an online presence or a large enterprise looking to improve your digital strategy, finding the right agency is crucial. This article aims to guide you in choosing your digital agency in Marseille or Aix by answering two essential questions: what is the role of a digital agency and how to choose the right digital agency?

Why choose a communication agency in Marseille

The city of Marseille, with its economic and cultural dynamism, attracts many companies wishing to stand out on the internet. Using a local agency has several advantages for businesses wishing to launch or optimize their online presence.

Geographical proximity

Having a nearby digital agency makes exchanges and physical meetings easier. Regular meetings allow clients and agencies to better understand expectations and adjust strategies quickly.

Knowledge of the local market

Agencies based in Marseille know the local market and the cultural specificities of the region well. This in-depth knowledge is a major asset for targeted marketing campaigns.

1. Website and mobile website creation

A digital agency creates and optimizes websites and mobile applications. For example, an agency specializing in the creation of websites in Marseille must know how to develop ergonomic, secure and optimized websites for natural referencing (SEO).

The website creation is often the flagship service of digital agencies. A well-designed professional site can attract and retain users. It generally includes:

• UX/UI design
• Front-end and back-end development
• Mobile adaptability (responsive design)
• Regular maintenance and updates

2. Digital communication strategy

A digital agency develops online communication strategies to improve the visibility and engagement of brands. A digital communications agency in Marseille and Aix-en-Provence can help you design and implement advertising campaigns on social networks, newsletters, and much more.

3. Natural referencing (SEO)

SEO is crucial to appear at the top of search results... besides, it is thanks to natural referencing that you found this article! A digital agency in Marseille optimizes your content for search engines, which includes using relevant keywords like “Marseille web agency” and “Marseille website creation” for our business.

4. Content creation

Digital agencies create attractive and relevant content for your target audience. This includes communication campaigns, the creation of storytelling, blog articles, videos, infographics or publications on social networks…

5. Communication on social networks

social networks have become essential for building and maintaining a community of consumers. Agencies offer services like:

• Social account management (Facebook, Instagram, LinkedIn, etc.)
• Targeted advertising campaigns
• Creation of adapted content (images, videos, articles)
• Influencer marketing: collaborating with local or national influencers can amplify the reach of your advertising campaigns and reach a new and engaged audience)
• Content video marketing: explanatory videos, tutorials and customer testimonials are gaining popularity. They capture more attention and are shared more frequently on social networks)
• Performance analysis and strategy adjustment

6. Analysis and performance of digital marketing and websites

Any action in digital marketing must first begin with a definition of clear, achievable and understandable objectives. Performance indicators must be determined at the start of the digital action, adjusted if necessary and then measured throughout the collaboration between a digital agency and its client. To do this, Firstcom supports its clients by analyzing the data that comes from websites, campaigns, social networks, etc. To achieve this, we rely on our Firstcom experts in web platform tagging and data processing.

1. Define your goals

Before choosing an agency, clearly define your objectives. Are you looking to improve your SEO? Do you need a new website? Would you like to launch a social media campaign?

2. Check skills and experience

Look for agencies with proven experience in your field. View their portfolios, read customer reviews, and check their certifications. A good web agency in Marseille will have positive testimonials and case studies demonstrating their success. Firstcom has nearly 20 years of experience in digital marketing, we were there at the beginning of the commercial web, at the arrival of web 2.0 and we are still there today with the integration of new skills, particularly in AI.

3. Evaluate the communication

Effective communication is essential. The agency must be responsive, transparent and able to explain its strategies to you clearly.

4. Consider the budget

Cost is an important factor, defining a budget in advance also allows you to define what type of agency to collaborate with. Compare the proposals and make sure that the web agency offers good value for money. Remember that cheaper is never better and that advanced skills come at a certain cost.

5. Analyze tools and methodologies

The agency must use modern tools and proven methodologies to manage your projects. For example, the use of project management platforms, SEO analysis tools and marketing automation techniques. But above all, the agency must offer you tailor-made tools and a method that suits you perfectly and not a copy and paste of another client's strategy.

Choosing the right digital agency in Marseille is a strategic decision that can greatly influence the success of your business. By understanding the roles of a digital agency and following the steps to choose the one that best suits your needs, you will be able to maximize your ROI and achieve your business goals.

For any questions or to start a project, do not hesitate to contact us, whether you are located in the Marseille / Aix-en-Provence area or anywhere in France.

So ready to evolve your company's digital marketing?