Netlinking what Strategy in 2024?

1. A historic pillar of SEO

Since the beginnings of natural referencing, inbound links have been considered a key factor in the visibility of a website. Search engine algorithms, notably that of Google, have long valued sites with a large number of backlinks. This historical approach has anchored netlinking as a pillar of SEO.

2. A signal of trust and authority

In the field of ethical SEO, or white-hat SEO, the acquisition of inbound links is considered a key element. These links, originating from other websites, are interpreted as testimonials of trust and authority, establishing the recipient site as an influential leader in its sector. This dynamic underlines the crucial role of linking in SEO practices that respect search engine guidelines (SEO guidelines).

3. Developments, but a maintained value

In a context where search algorithms increasingly prioritize content quality and user experience (UX), inbound links continue to play an essential role, acting as markers of popularity and relevance. In response to this evolution, as white-hat SEO experts, we focus on building high-quality links, valuing media relevance rather than mere quantity of links, thereby aligning strategy with ethical principles and SEO best practices.

4. A diversification of link sources

The practice of netlinking has diversified. Beyond traditional links, SEOs are exploring new sources such as social networks, blogs, or partnerships. This diversification makes it possible to create a more natural and effective link profile.

5. A constant challenge: link quality

The quality of links has become a major issue. SEOs must ensure that they obtain backlinks from trusted sites that are relevant to their domain. Managing toxic links, which can harm SEO, is also crucial.

Use of Journalistic platform (digital PR)

To thrive in the world of SEO, it is essential to develop a strong network. Connecting with journalists and building relationships with media professionals is an effective strategy for gaining credibility. Additionally, contributing guest posts to relevant and recognized websites in your industry is a proven approach to significantly improve your backlink profile, thereby strengthening your online presence and authority.

Target Obsolete Resources

Outdated web content offers a unique opportunity for backlinks. By replacing broken links with up-to-date and relevant content, you can not only make your sites crawlable but also improve your own backlink profile.

Choice of Content Format

Infographics, checklists and how-to guides are extremely popular for good reason. They naturally attract quality backlinks thanks to their ease of understanding and their added value for readers. Provided you respect good practices 🙂.

Creating Ultimate Guides

Ultimate Guides are rich, comprehensive content that covers every aspect of a topic. They answer readers' questions and, as such, are very likely to attract high-quality backlinks.

Brand Strategies

Sharing case studies, exclusive research or unique findings under your brand can attract attention and generate valuable backlinks.

Conclusion

Netlinking remains an essential element of SEO. Despite changes in search algorithms, SEO professionals continue to recognize the importance of inbound links. By adapting to new quality requirements and diversifying their link sources, they maintain this practice at the heart of their online visibility strategies.

Firstcom, as an expert SEO agency, supports many companies in their organic white-hat SEO positioning strategies (all SEO techniques in accordance with Google recommendations). Our agency is here to help you excel in the digital world through ethical and effective SEO strategies.

We firmly believe that true success in SEO comes from practices that respect search engine guidelines, and it is in this spirit that we operate. Our team of SEO experts use proven white-hat methods to improve your online visibility, increase your organic traffic and build your site's credibility.