Human Content
Human content, produced by individuals, shines with its ability to weave captivating stories, stir emotions and forge authentic connections with the reader through storytelling
Nothing provokes more emotion than human writing!
Advantages
- Personalization: an editor who masters his subject will not fail to distill anecdotes, quotes or humorous references that make the difference.
- Context and Nuance: human creators excel at applying contextual nuance, thereby enriching content with relevance and appeal.
Disadvantages
- Cost and Time: human creation is often more expensive and time-consuming, requiring specific know-how and a generous dose of creativity. This is therefore not the responsibility of all companies.
- Inconsistency: variations in style and quality may emerge, depending largely on the author and their quality
Remember that an author of original content will always have a higher price, but will be much more engaging.
Impact on SEO
Vital for SEO, human content often stands out for being impactful, unique and tailored to specific search queries.
AI-Generated Content
Generative AI refers to tools and systems capable of automatically producing content, based on algorithms and data sets that are not always relevant depending on the AI platform used.
ChatGPT, the best known of them, has brought to the forefront content creation algorithms previously reserved for digital professionals.
Advantages
- Efficiency and cost: these systems produce content quickly and inexpensively.
- Consistency: they ensure constant uniformity of style and tone.
Disadvantages
- Lack of empathy and personalization: These “artificial” contents may lack human sensitivity, crucial for deep engagement.
- Risk of error: AI is likely to generate erroneous or inappropriate information, which requires mandatory rereading by a specialist.
Remember that AI is capable of producing very, very large quantities of content, but of fairly average quality. Let us also remember that the quality of the prompt greatly influences the quality of the text produced.
Impact on SEO
While AI is capable of optimizing content for specific keywords, it may lack the quality required for effective and sustainable SEO ranking.
Indeed, Google, during its latest Core Updates (3 during the last quarter of 2023), put in place means to identify and above all sanction the creation of content produced entirely via AI. Let us never forget that writing must be done for the Internet user and not for Google.
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