Create a acquisition campaign that hits? Not so simple!
Did you think launching an acquisition campaign on social media was child's play?
Are you convinced that, knowing how to perfectly handle likes on your personal Instagram posts, you will allow your business to break all the notoriety ceilings? Nothing so simple...
Behind these pretty ads that appear on your feeds, lies real expert work. (this is also a profession in its own right in the world of digital agencies in Marseille or elsewhere). Get ready to dive into the complexities of creating successful campaigns.
Mechanics, the beating heart of your campaign
Before ordering a campaign on Facebook because it is the biggest network in the world, or on Tiktok because your daughter has an account there, you need to think about your campaign objective. Do you want to collect new leads on your company website? Boost your sales? Or simply make your brand known? A little bit of everything at once?
Once this crucial step has been defined, the expert from your Marketing agency in Marseille and throughout France will be able to choose the right levers to activate.
Because a successful campaign meets a specific objective.
The choice of media, a puzzle worthy of an escape game
Facebook or TikTok? Instagram or Pinterest? LinkedIn? Google ??
So many platforms, so little budget!
Each social network has its own codes, its own uses and above all its own audience. As a result, we will not (at all) offer the same message on each platform.
Choosing your playing field carefully according to your objective is the key to hitting your target with precision. The experts at your Marketing agency in Marseille think like a sniper, and aim correctly!
Creative assets, the touch of originality that hits the mark
Attractive visuals, impactful copy, videos that will make you drool... Creative assets are the ambassadors of your brand. They must seduce, challenge, make an impression.
But be careful, a pretty and cool asset will not necessarily be synonymous with an asset that works on your social network. Only a specialist in acquisition campaigns (often an employee of a digital marketing agency, in Marseille or anywhere in France) will be able, based on their experience, to direct you towards the “right” asset, the one that will generate likes or leads. And spoiler, it won't necessarily be the one you would have bet on!
Tracking and optimization, the essential magic potion
Your campaign is ready, you can't wait to launch it... Stop, your digital agency, whether in Marseille or elsewhere, must track it beforehand, in order to optimize it.
Tracking allows your social media to judge the relevance of its targeting, in terms of person, geographic area, etc., and also allows your expert to know which assets work best, in order to optimize your campaign. A truly essential step to achieve your goals.
Your expert will finally allow you to monitor the performance of your campaign like milk on fire. Depending on the campaigns, at Firstcom, we provide our clients with dashboards which offer them 24/7 visibility on the results of their campaigns according to their objectives. The one and only way to know if the campaign is performing, and if the budget committed has achieved the planned results.
But a successful campaign also has many other secret ingredients...
Of course, creating a effective acquisition campaign requires many other elements: a solid content strategy, in-depth knowledge of your target, rigorous management of your budget... In short, a real work of art! So, ready to take on the challenge or in the end, would you prefer to trust an expert?
Tracking and optimization, the essential magic potion
Your campaign is ready, you can't wait to launch it... Stop, your digital agency, whether in Marseille or elsewhere, must track it beforehand, in order to optimize it.
Tracking allows your social media to judge the relevance of its targeting, in terms of person, geographic area, etc., and also allows your expert to know which assets work best, in order to optimize your campaign. A truly essential step to achieve your goals.
Your expert will finally allow you to monitor the performance of your campaign like milk on fire. Depending on the campaigns, at Firstcom, we provide our clients with dashboards which offer them 24/7 visibility on the results of their campaigns according to their objectives. The one and only way to know if the campaign is performing, and if the budget committed has achieved the planned results.
But a successful campaign also has many other secret ingredients...
Of course, creating a successful acquisition campaign requires many other elements: a solid content strategy, in-depth knowledge of your target, rigorous management of your budget... In short, real work of art! So, ready to take on the challenge or in the end, would you prefer to trust an expert?
Contact us for a tailor-made analysis and recommendations